Director Marketing Clinique/ Lab Series Travel Retail Worldwide
The Este Lauder Companies
35-26 83rd St
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The Este Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success. The Estee Lauder CompaniesDirector Marketing Clinique/ Lab Series Travel Retail Worldwide in New York, New York Director Marketing Clinique/ Lab Series Travel Retail Worldwide Brand: Este Lauder Companies Description Responsible for the development and execution of programs for Clinique and Lab Series within Travel Retail Worldwide. These programs should align with the Strategies set by the head of marketing which will enhance brand equity, improve market share, ensure brand objectives are realized and financial targets achieved for the Clinique and Lab Series Brands. This position partners closely with Travel Retail regional teams based in Singapore, London and Miami, as well as the Travel Retail functional teams (Demand Planning, Distribution, Finance, Merchandising, Integrated Marketing) and Global Brand teams (Marketing, Retail, Digital, Planning/Operations, Creative). ACCOUNTABILITIES: Become the expert with regard to products, marketing focus and relevancy to Clinique and Lab Series businesses. Manage the strategic and creative direction for Clinique and Lab Series in Travel Retail Worldwide. Adapt Global brand strategies to the TR Channel in areas such as Marketing Calendar, Visual Merchandising, Design and Consumer Profiling / Insights. Develop 360-degree consumer engagement plans. Work closely with the Executive Director on the conception and development of Travel Retail exclusive (TREX) programs. In addition, screen ideas, prepare and present documents related to launch process planning, including briefs, calendars, and projected estimates to gain Global Brand approval on new program. Have a strong understanding of product cost implications of each individual program. Operationalize with excellence all TREX developments (both with Global and locally-developed sets). Act as point person for cross-functional teams to anticipate, identify and seek resolution of developmental and operations issues which may arise. Work with Global Brand Creative and Travel Retail Visual Merchandising to ensure material development is applicable to Travel Retail Worldwide consumer journey and omni-channel execution strategy. Develops strategic communication for all forecast offerings, together with forecast tool management for deployment to all Regional and functional partners. Manages relationship with the Distribution teams (Lachen) paying close attention to launch delivery timelines, Excess inventory management and out of stock communications to the Regions. In addition, monitors key launch sell thru and provides feedback to functional partners. Develops Marketing Presentations for Regional Travel Retail teams, including Go To Market Strategy for all key launches. Provides strategy direction and guidance to Demand Planning on global saleable product forecasts, new products and TREX. Partners with ED to manage sku productivity: Excess inventory, DTS, Assortment / Line Edit proposals. Identifies market trends, maintains awareness of competitive activity in the Travel Retail Channel, and identifies new brand trends. In addition, produces quarterly analytical report on brand performance and key launches, incorporating competitive findings. Partners and leads each Travel Retail Affiliate marketing team to ensure alignment with the global strategies and regional insights are incorporated into forward looking strategies and execution. Provides meaningful feedback on execution from the Regional teams to TR Brand functional partners. Lead by example to create an environment that is encouraging, respectful and builds team cooperation. Qualifications 8( ) years of relatable experience Strong product/promotional development and project management skills with sense of follow-through Ability and maturity to manage a multitude of projects in a fast-paced environment Balance between analytical and creative thinking Ability to build, foster and nurture strong relationships with the cross-functional and regional teams Excellent oral and written communication skills Flexibility toward change Ability to travel to Regional Sales Cycle meetings Internationally if needed Strong presentation skills SAP Knowledge a plus Job: Marketing Primary Location: Americas-US-NY-New York Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Associated topics: advertise, community, lead generation, major gift, marketplace, medical center, public relations, relation, stewardship, university relationship
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