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True Value Company celebrates independence and drives relevance and retail excellence for over 4,400 retail locations across the U.S. and internationally. Joining True Value offers a culture that:
Your Value = Our Value. True Value.
As the only hardlines wholesaler with a nationally-recognized brand in the industry, we are looking for a leader in the role of a Wholesale Marketing Manager.
This position is responsible for the strategic development of marketing and advertising plans designed to increase True Value s wholesale sales as well as overall Retailer / Distributor engagement of marketing and other cross-departmental programs. The Wholesale Marketing Manager will drive all functions associated with the development of strategic B2B go-to-market plans, ensuring seamless execution across all channels, campaign analysis, performance reporting, budgeting and forecasting to increase wholesale sales of True Value's product portfolio. This position will also have responsibility for trade marketing to attract new investors, prospects interested in opening a store or buying an existing True Value store location as well as generating Retailer participation in key programs.
Major Financial Control Activities:
Create, implement, track and analyze wholesale and retail go-to-market plans based on research and key performance indicators: wholesale sales and revenue, margin growth, increased customer engagement, etc. Develop integrated marketing plans on annual basis (segmented monthly) to drive wholesale sales of True Value products and offers. Works closely with Retail and Paint Marketing Managers to ensure alignment on strategic plans and that effective push / pull tactics are being leveraged. This role will have responsibility for managing budgets and spending plans.
Determine new campaign program objectives, establish and track metrics, understand variances and make program decisions based on results. Monitor key performance indicators (KPIs) to ensure campaigns and strategies are generating planned return on investment (ROI). Monitor the marketplace, competitive landscape, industry trends, and third party data sources to constantly identify new marketing opportunities and/or potential threats.
Interface with Merchandising, Channel Management, Creative and Business Analytics teams on an ongoing basis to forecast and monitor customer behavior and lifetime value across various campaign segments; run daily and weekly marketing performance reports (including predictive models); execute ad hoc analysis, as needed, to uncover strategic opportunities; research and assist in the selection and installation of data mining and
analytics tools for reporting and analysis.
Oversee Marketing Coordinators on the management of production and deployment schedules of campaigns and assets throughout their lifecycles, coordinating as necessary with channel marketing managers, creative managers, product merchants, growth/sales teams, etc.
Work with Creative, Corporate Communications and other in-house and third party resources (Copywriters, Graphic Designers, Web Developers) throughout the development lifecycle to produce creative assets.
Minimum Type and Years of Related Experience Required: